Retardative Scheduling

The solution to all your content marketing workflows

The way I run content operations at most places connected to B2B complex sales is on a NOW-LATER-THEN regime:

1. You produce content NOW

2. You schedule it for LATER

3. You reorganize the publishing for what is most impactful THEN

You will build a buffer of content first and only begin impacting the audiences when you have a looooong list of ready-made content. This will allow you to ensure all the three most important pillars of content marketing - the doings of relevance - the zen of top-of-mindfulness: abundancy, consistency, pertinency.

Staying Consistent | Abundancy

You’re never lacking content for tomorrow or next month. You’re never wanting for a specific subject matter. You’re always on the most pressing issue at hand.

Sticking to a Strategy

You’re consistently making the content that positions your brand where you need to be because you have months ahead of you to schedule production of two things: scenarios and positioning.

Scenarios

Situations you must contend with now in order to engage your…